aAI CMO
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Attribution, finally true.

Every platform claims the sale. Know who really earned it.

Connect your stack and AI CMOdoes the grunt work — pulling every platform, reconciling each channel’s claim against the revenue your store actually banked. You walk into the meeting with the real story, and the credit.

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Overview · reconciledReconciled · 4m ago
True revenue
186.402 DKK+18.1%
Shopify
Platforms claim
204.910 DKK+22.4%
Meta + Google + more
Blended ROAS (MER)
3,10×+0.28x
Shopify ÷ spendMeta + Google only
Claimed vs. true revenue Illustrative · sample data
Platforms claim204.910 DKK
Shopify total186.402 DKK
18.508 DKK over-attributed — platforms claim 10% more than Shopify recorded.
The problem

Every platform takes credit for the same sale.

Meta, Google, TikTok and email each report the revenue they think they drove. Add it up and the total dwarfs what your store actually made — so the numbers never reconcile, and every channel looks like a winner. AI CMO settles the argument: every claim measured against one verified total.

Verified · ShopifyEstimated · platforms
What each channel claims Illustrative · sample data
MMeta92.300 DKK
GGoogle64.100 DKK
TTikTok28.400 DKK
EEmail20.110 DKK
Platforms claim, together204.910 DKK
Your store actually recorded186.402 DKK
The overlap — same orders, counted twice18.508 DKK · 10%
The product

See the whole picture — reconciled.

One connected truth, four ways to read it. Every surface ties back to the revenue your store actually recorded.

The journey, end to end

Meta adopenerDirect visitreturnKlaviyo emailcloserOrder · 437 DKKrecorded

315 of 426 journeys reconstructed touch-by-touch — who opened, who handed off, who just took the credit.

How your customers age

M+1M+2M+3M+4M+5Jul2617341512Aug24163114Sep281936Oct3021

Watch each cohort by acquisition month — the 90-day replenishment window is where retention is won.

Drill to the ad

Google · top ads
Brand | Search | DK6.000 DKK11,2× claimed
PMax | All products16.000 DKK5,9× claimed
Ad-level = a floor · reconciled-per-ad needs the click-ID join

Open any channel down to its campaigns — with an honest floor drawn exactly where the data stops.

Ask in plain language

Which channel is overpaying?Email over-claims the hardest — it closes demand other channels created. On last-click it’s worth about 4.000 DKK, not the 20.110 DKK it reports. Treat it as a closer, not a discovery channel.Klaviyo × Shopify · last-click

No dashboards to learn. Ask a question; every answer cites the source and formula behind it.

Illustrative · sample data
How it works

From scattered claims to one true number.

01

Connect

Link Meta, Google Ads, Shopify, Klaviyo and more in minutes. Access is read-only and encrypted — AI CMO never spends, posts, or changes a thing.

02

Reconcile

The engine consolidates every platform into one model and holds each channel's claim up against your verified store revenue — so over-attribution shows itself instead of hiding.

03

Decide

True ROAS, blended performance, where channels overlap, which cohorts pay back. Ask anything in plain language and get an answer that shows its work.

What you get

The truth — and the tools to act on it.

Claimed vs. true revenue

See exactly how much each platform over-reports against the orders your store actually recorded.

The journey, end to end

Openers, hand-offs and closers reconstructed per order — so you credit the channel that earned it, not the one that shouted last.

Cohort behaviour, with drills

How each cohort ages, when they replenish, which acquisition channel produces buyers worth keeping — drill any cell to the customers behind it.

Blended ROAS on real revenue

One efficiency number built on the revenue your store actually banked — not the sum of platform estimates.

Ask in plain language

Ask a question, get an answer that cites the source and formula behind every figure. No query language, no dashboards to learn.

Honest floors & coverage

Where the data genuinely stops, you see a floor and a coverage number — never a confident guess dressed up as truth.

COMING

AI-assisted creative

Spot fatiguing creative and get suggestions grounded in your real performance data.

Read-only accessEncryptedGDPR-compliantData hosted in the EU

Walk in with the real numbers.

AI CMO is rolling out to e-commerce brands now. Request early access and connect your stack in minutes — read-only, reversible, and yours to disconnect anytime.

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